Cutting Edge: Gillette's Journey to Global Leadership
- ISBN-10
- 0875847250
- ISBN-13
- 9780875847252
- Series
- Cutting Edge
- Category
- Business & Economics
- Pages
- 429
- Language
- English
- Published
- 1998
- Publisher
- Harvard Business Press
- Author
- Gordon McKibben
Description
This volume offers a behind-the-scenes look at how the Gillette company works, providing insight into its global outlook and strategy. It highlights the company's commitment to innovation, creative advertising and environmental issues.
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