Marketing Theory and Applications
- ISBN-10
- 0877573050
- ISBN-13
- 9780877573050
- Series
- Marketing Theory and Applications
- Category
- Business & Economics
- Pages
- 392
- Language
- English
- Published
- 2003
- Publisher
- Amer Marketing Assn
- Author
- William J. Kehoe
Description
the unique aspects of male and female consumers is to design unique communication strategies . frequently by women ... Dion , Easterling , and Javalgi ( 1997 ) reported that women are believed to be more empathetic towards buyers and ...
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