Solid Gold: The Popular Record Industry
- ISBN-10
- 0878555862
- ISBN-13
- 9780878555864
- Series
- Solid Gold
- Category
- Business & Economics
- Pages
- 504
- Language
- English
- Published
- 1975
- Publisher
- Transaction Publishers
- Author
- R. Serge Denisoff
Description
More than 90 record companies release over 9,000 pop records each year--a staggering total of 52,000 songs. Each one competes for the gold record, the recording industry's symbol of success that certifies $1 million worth of records have been sold. Solid Gold explains why, for each record that succeeds, countless others fail. This book follows the progress of a record through production, marketing, and distribution, and shows how a mistake made at any point can mean its doom. Denisoff suggests that a drastic shift in the demographic makeup of the pop music audience during the sixties has resulted in a broader listening public, including fans at every level of society.
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