Mass Media Effects
- ISBN-10
- 0881339628
- ISBN-13
- 9780881339628
- Category
- Social Science / Media Studies
- Pages
- 494
- Language
- English
- Published
- 1997
- Publisher
- Waveland Press
- Authors
- Richard M. Perloff, Leo W. Jeffres
Description
This comprehensive text examines the broad issues of media effects; the specific domains where media impact has generated the most study; & it focuses on long-term issues & systems approaches.
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