Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
- ISBN-10
- 0887308244
- ISBN-13
- 9780887308246
- Category
- Business & Economics
- Pages
- 244
- Language
- English
- Published
- 1999
- Publisher
- HarperBusiness
- Author
- Geoffrey A. Moore
Description
Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle
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Other editions
-
- 2004-12-14
- 272 pages
- Paperback
- HarperBusiness
-
- 2009-03-17
- 272 pages
- Ebook
- Harper Collins
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