This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.
"The world's greatest salesman" reveals the spectacular selling principles that have brought him to the top of his profession as he offers helpful advice on how to develop customer profiles, how to turn a prospect into a buyer, how to close ...
Professors Christian Kowalkowski and Wolfgang Ulaga guide you how to shift your business from a goods-centric to a service-savvy model.
Create communities of passionate advocates that stimulate innovation and growth. Practical and compelling, The Ultimate Question will help you solve your organization's growth dilemma.
Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider.
The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line.
Fool-Proof Marketing offers hands-on advice, including: Personal strategies, from harnessing positive thought to gearing up for massive action, finding time for marketing during a boom, and maximizing downtime Time-tested marketing ...
This immensely practical book is rich in the detailed how-to that will enable readers to connect with clients and consistently gain their commitment to mission-critical programs and projects." —Andrew Sobel, author of All for One and ...
Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Esslingen (Wirtschaftsingenieurwesen), language: English, abstract: What is an ...
At the other end, journalists like Naomi Klein (Klein, 2000), have challenged the ethics and integrity behind brand building. They have suggested that brands exploit workers and trick buyers, generating outrageous profits for ...