General Aviation Marketing and Management

ISBN-10: 0894648845
ISBN-13: 9780894648847
Category: Transportation / Aviation / Commercial
Pages: 322
Language: English
Published: 1994
Publisher: Krieger Publishing Company
Authors: Alexander T. Wells, Bruce D. Chadbourne

Description

An introduction to the principles of marketing and management as applied to the general aviation industry. The text explores the motivations and chracteristics unique to each market for general aviation aircraft and the importance of the Fixed Based Operator in the marketing process.

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