Marketing and the Quality-of-life Interface
- ISBN-10
- 089930124X
- ISBN-13
- 9780899301242
- Category
- Business & Economics / General
- Pages
- 348
- Language
- English
- Published
- 1987
- Publisher
- Quorum Books
- Author
- A. Coskun Samli
Description
The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice
This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.
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