Information-driven Marketing Decisions: Development of Strategic Information Systems

Information-driven Marketing Decisions: Development of Strategic Information Systems
ISBN-10
0899309763
ISBN-13
9780899309767
Category
Business & Economics
Pages
196
Language
English
Published
1996
Publisher
Greenwood Publishing Group
Author
A. Coskun Samli

Description

How to generate information from data and convert it to useful knowledge as the basis for successful marketing decision making.

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