Rethinking Marketing: New Perspectives on the Discipline and Profession : Papers to be Presented at the Rethinking Marketing Symposium, 1-2...
- ISBN-10
- 0902610325
- ISBN-13
- 9780902610323
- Series
- Rethinking Marketing
- Pages
- 299
- Language
- English
- Published
- 1993
- Publisher
- Warwick Business School Research Bureau
- Author
- Douglas Brownlie
