While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in ...
Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.
Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed.
... F., Zelli, A., Mallia, L., Grano, C., Russo, P., & Violani, C., 2008, The social-cognitive mechanism regulating ... M., 1996, The role of social cognition models in predicting health behaviours: future directions, in Conner, M., ...
This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. "This is it the comprehensive, brainy road map for tackling wicked social problems.
The use of social media in public health education/promotion has been increasing due, in part, to its ability to remove physical access and geographical barriers for users.
The purpose of this guide is to introduce social marketing and to help individuals and organizations build communications activities to support their community health promotion projects.
Marketing Public Health is the ultimate one-stope guide to every stage of the marketing campaign, from planning to execution to evaluation and refinement. The text contains many case studies, anecdotes, illustrations, and examples.
Participants know they are making phone calls, but they do not actually use a handset; instead, they interact with computer screens, electing to make calls or searching for price information given the different information setups.
This means the 4Ps may not always tell us what the best forms of promotional channel are to use (Doyle, 2000). The emergence of new paradigms in marketing since the 1960s, such as services marketing, relationship marketing, ...