This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor.
ages imagery that debases the enemy, as following chapters will show; per~ haps the most important reason to resist the war metaphor, then, is that it goes forward upon a sustained and seductive dehumanization of the enemy that, ...
This is an indictment that Postman has laid down and, so far as I can see, an irrefutable one.” –Jonathan Yardley, The Washington Post Book World
This work examines the methaphors through which culture comprehends new media, such as cyberspace, the information superhighway, the computer virus, and hot and cool media. It also gives a history...
... 2001 , " George Bush is the president , he makes the decisions , and , you know , as just one American , he wants me to line up , just tell me where . " On the same show , a few weeks later , ABC's Cokie Roberts stated ...
gears, focusing on the relationship of media and metaphor. Both media and metaphor transform and transmit experience. As extensions of the human body, media store and amplify experience, providing new awareness and new insights.
Transcoding the Digital: How Metaphors Matter in New Media by Marianne van den Boomen is a material-semiotic inquiry into the constitutive role of metaphors in our daily encounters with computers and networks.
Understanding metaphors in film, television, and audiovisual media more broadly, presupposes a theory of what audiovisual media are and how they function. Marshall McLuhan provided the radical insight in 1964 that the “medium is the ...
This book explores the cultural, intellectual, and artistic fascination with camera-eye metaphors in film culture of the twentieth century.
The two following papers consider persuasion as an effect of metaphor in the domain of media and advertising. In '“The ultimate spinner”: Metaphors of evil in Hillary Clinton's media coverage', Michela Giordano deals with the questions ...