Contemporary Media Ethics: A Practical Guide for Students, Scholars, and Professionals

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"When America's mass media communicators confront complex ethical dilemmas, they usually take a utilitarian approach--which means they make decisions based upon "the greatest good for the greatest number." Although the utilitarian approach has many strengths, critics point out that the final arbiter of what is best for the community falls upon the individual communicator, who is not always in a good position to make such a determination. In contrast, a communitarian approach emphasizes community values as the final arbiter of a moral dilemma. Mass communicators should make decisions based on the values of the community rather than upon anticipated consequences or personal ethics. But, critics point out, what is community? A neighborhood, a city, a state, or a nation? And what if a "community" has a conflicting set of values? Which one should dominate, and who has the right to choose? Many media ethics textbooks lean toward one model or the other.

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  Contemporary Media Ethics: A Practical Guide for Students, Scholars and...

  • 2013-11-27
  • 487 pages
  • Paperback
  • Marquette Books

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