By the Numbers: Using Demographics and Psychographics for Business Growth in the '90s
- ISBN-10
- 0929387457
- ISBN-13
- 9780929387451
- Series
- By the Numbers
- Category
- Business forecasting
- Pages
- 289
- Language
- English
- Published
- 1990
- Author
- Judith E. Nichols
Description
The more high tech , the more high touch . ” Naisbitt suggests that the nineties will require us to be more sensitive to marketing methodologies that provide the personal touch . Alex Kroll , CEO at Young & Rubicam , agrees .
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