Capturing Customers: How to Target the Hottest Markets of the '90s
- ISBN-10
- 0936889055
- ISBN-13
- 9780936889054
- Series
- Capturing Customers
- Category
- Marketing research
- Pages
- 192
- Language
- English
- Published
- 1991
- Publisher
- Amer Demographics Books
- Authors
- Peter Francese, Rebecca Piirto, Peter K. Francese
Description
Shows marketers, advertisers, and other business people how they can increase sales and profits with consumer-oriented marketing plans
Get the book
Other editions
-
- 1990
- 192 pages
- Paperback
- WCB/McGraw-Hill
Similar books
-
Capturing Customers' Hearts: Leave Your Competition to Chase Their Pockets
By Brian CleggWe all realize how important customers are. We all know what will help build a good relationship with our customers. Yet so often it is done badly. Unlike great products...
-
Capturing Customers.com: Radical Strategies for Selling and Marketing in a Wired World
By George W. Colombo, George ColomboFrom one of the most respected names in sales and marketing technology, "Capturing Customers.com" provides detailed explanations and useful illustrations of tactics for successful selling and marketing of products and services in today's ...
-
Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers
By John A. Larson, Bennett E. McClellanWritten by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their ...
-
Capturing Customer Equity: Moving from Products to Customers
By David Bejou, R. GopalkrishnanOne of the most important new concepts in marketing is customer equity—here’s the essential information you need to create and manage it! This book presents thought-provoking, cutting-edge writing on customer equity management.
-
The Butterfly Customer: Capturing the Loyalty of Today's Elusive Customer
By Susan M. O'Dell, Joan A. PajunenDevelop difficult-to-attain customer trust and loyalty through predictable and consistent service experience Today's customer is a "Butterfly Customer," skeptical, not loyal to any product or company, and only yours until...
-
Voice of the Customer: Capture and Analysis
By Kai YangComprehensive and authoritative, Voice of the Customer Capture and Analysis provides you with all the tools you need to fully understand customer needs and wants_and then develop and build outstanding products that meet, or exceed, customer ...
-
Capturing Customers: How to Target the Hottest Markets of the 90's
By Rebecca Piirto, Peter K. FranceseCapturing Customers: How to Target the Hottest Markets of the 90's
-
The Rules of Woo: An Entrepreneur's Guide to Capturing the Hearts & Minds of Today's Customers
By Cindy SolomonIn her new book, The Rules of woo, internationally recognized speaker, consultant and executive coach Cindy Solomon cuts through the clutter to the essence of what today's customers really want and need from your business.Interwoven with ...
-
Total Marketing: Capturing Customers with Marketing Plans that Work
By Don DebelakTotal Marketing: Capturing Customers with Marketing Plans that Work
-
Capturing Client Requirements in Construction Projects
By John M. Kamara, Chimay J. Anumba, Nosa F. O. Evbuomwan... 1995 ; Johnston and Burrows , 1995 ) the enhancement of communication through the use of procedures and processes that focus on the language of the customer , and the horizontal integration of functions ( Hauser , 1993 ; Lockamy III ...