Selling the Story: The Layman's Guide to Collecting and Communicating Demographic Information
- ISBN-10
- 0936889152
- ISBN-13
- 9780936889153
- Category
- Social Science
- Pages
- 245
- Language
- English
- Published
- 1992
- Publisher
- Amer Demographics Books
- Author
- William Dunn
Description
Shows how to research, understand, interpret, and communicate demographic information, and includes story ideas and a list of trends to watch
Get the book
Other editions
-
- 2019-08-06
- 344 pages
- Paperback
- Harvard University Press
-
- 2019-08-06
- 344 pages
- Ebook
- Harvard University Press
Similar books
-
Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire
By Paul SmithSome forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could.
-
Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar
By John LivesayBetter Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up.
-
Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
By Paul SmithSit in a circle facing each other, and ask everyone to take turns sharing stories. For the most productive way to plan and conduct story circles, refer to Chapter 2 of David Hutchens's book Circle of the 9 Muses.4 Use the buddy system.
-
Story Based Selling: Create, Connect, and Close
By Jeff Bloomfield"Founder of sales training and development organization presents his theories about storytelling that he believes to be the most powerful way to connect to feelings of trust in others.
-
The Ultimate Selling Story: Cut Through the Marketing Clutter, Forge a Powerful Bond with Your Market, and Set Up the...
By Roy FurrThe Hero's Journey is the universal story formula hidden underneath nearly every great work of fiction. "The Hero's Journey of Story Selling" is Roy Furr's affectionate title for slightly different story formula, The Ultimate Selling Story.
-
Stories That Sell: Turn Satisfied Customers Into Your Most Powerful Sales & Marketing Asset
By Casey HibbardIntroduces steps for capturing and using customer success stories to grow a business or cause, with insight from such organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, and Make-A-Wish Foundation.
-
Selling to VITO the Very Important Top Officer: Get to the Top. Get to the Point. Get to the Sale.
By Anthony ParinelloThere has never been a sales book that gives you one-on-one, personal help to catapult your sales career and your personal income to a level that will surprise you and shock your sales manager!
-
How to Make Real Money Selling Books: A Complete Guide to the Book Publishers’ World of Special Sales
By Brian JudA Complete Guide to the Book Publishers' World of Special Sales Brian Jud ... retreats, churches, book clubs, catalogs, church libraries, hospital gift shops, prison libraries, religious stores Religious, Family Life, Inspirational, ...
-
Stop Selling and Start Leading: How to Make Extraordinary Sales Happen
By James M. Kouzes, Barry Z. Posner, Deb Calvertenergy to hide things, and my energy is better spent serving people, not stealing from them. If I had agreed to do this, I'd never be able to look that client in the eye or hold my head high. For Jane, and for all exemplary leaders, ...
-
Story Your Way to Success in Direct Selling
By Kindra HallStory Your Way to Success in Direct Selling