This book presents a diverse mix of relationship skills - some geared towards external customers some towards internal customers and some towards the individual - all designed to create customer loyalty and enhance customer lifetime value.
Inside sales reps at Dell Computer, for example, create and maintain Premier Pages for corporate customers. Dell has now established more than twenty thousand of these password-protected private Web pages. Premier Pages offer people at ...
It goes without saying that customers are the lifeblood of any business. Lost customers translate to lost current and future income. This is not just limited to the potential revenue that the lost customers would have generated.
Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,5, Fontys University of Applied Sciences Venlo (Fontys University of ...
That's no surprise: Thompson has long been the go-to expert for CxOs seeking to optimize customer growth and retention. Now, in this Second Edition, Thompson sharpens his focus on today's most crucial retention and loyalty challenges.
The authors of this insightful book are clearly among these few. I highly recommend this book." Gerald Zaltman, Harvard Business School "Who better than Hallmark understands the value of emotional connections?
But exceptional customer service will keep them lifelong fans. Win the Customer is your guidebook for building your fan base!
Examples from companies such as Ace Hardware, Amazon, American Express, Apple, Disney, The Ritz-Carlton, Starbucks, Southwest Airlines, Wine Enthusiast, and Zappos make this an essential guide for any professional who wants to forge ...
The book looks at the role of content, leadership, listening, marketing, mobile, people, personalization, social media, training, and video in Taking Customer CareTM to the Next Level.
Who Stole My Customer?? Winning Strategies For Creating And Sustaining Customer Loyalty