Customer Satisfaction: The Customer Experience Through the Customer's Eyes
- ISBN-10
- 0955416116
- ISBN-13
- 9780955416118
- Category
- Consumer satisfaction
- Pages
- 314
- Language
- English
- Published
- 2007
- Publisher
- The Leadership Factor
- Authors
- Nigel Hill, Rachel Allen, Greg Roche
Description
This book does a tremendous job of bringing to life customer satisfaction and its significance to modern businesses. The numerous examples contained within the book's pages have proved a fresh and continuous source of inspiration and expertise as I work with my organisation in helping them understand why we should do what matters most to our customers and the lasting effect such actions will have on both our customer loyalty and retention. The authors are to be commended.
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