The Explosive Growth of Private Labels in North America: Past, Present and Future
- ISBN-10
- 0963292056
- ISBN-13
- 9780963292056
- Category
- Business & Economics / General
- Pages
- 283
- Language
- English
- Published
- 1998
- Publisher
- Global Books
- Author
- Philip B. Fitzell
Description
This book provides a unique perspective, beginning in the 19th century, of the growth and change of the food and drug store businesses in the United States, Canada & Mexico. It examines the evolution of the concept of controlled BRAND owned by retailers, wholesalers along with the emergence of the private label concept as a viable profit-maker for trade customers and smaller manufacturers. This analysis tracks the development of the cooperatives and food and drug store chains. The impact of the supermarket concept, the monopoly of manufacturers brands, the restrictions imposed by local, state and legislative actions; the debut of dedicated private label manufacturers; the maturation of the private label industry, all these subjects are covered in this book.
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