The $1,000,000 Desktop Publishing Idea Book

ISBN-10: 0964110008
ISBN-13: 9780964110007
Category: Technology & Engineering
Pages: 208
Language: English
Published: 1994
Publisher: Pacific Print Media
Author: Richard Nodine

Description

In his large format, 208 page paperback Mr. Nodine makes clear the recommendations on software, hardware & training, but the emphasis of his book is, "how to create & market services & products using desktop techniques." Half of the book deals with ASSIGNMENTS. Going well beyond the typical newletters & resumes, it shows; where to find the most lucrative jobs, how to develop a printing business without a press, how to charge for products, how to structure a network of subcontractors. The second half discusses information PRODUCTS such as directories, local interest books, tourist guides, how-to-manuals, lifestyle & city magazines. It gives guidelines for developing many of these products & discusses the formula for creating a magazine's advertising rate card. The book publishing section includes examples of database & how-to products that can be compiled & marketed by those who lack literary skills. Nodine explains a multi-pronged book marketing strategy including: how to market your book with little or no ad money, how to exploit free publicity, how to market through radio & TV talk shows & how to enlist celebrity endorsements. There is a valuable resource section & appendix packed with convenient forms to copy & use. Pacific Learning Council, 251 Post Street, San Francisco, CA 94108 (415) 391-4135.

Get the book

Similar books

Animal Sciences: The Biology, Care, and Production of Domestic Animals, Fourth Edition
By John R. Campbell, M. Douglas Kenealy, Karen L. Campbell
Timberlake claimed in 1980 that a fundamental problem with Singer's work is the lack of an adequate definition of suffering ...
Resilient Agriculture: Cultivating Food Systems for a Changing Climate
By Laura Lengnick
3. D. Layne. 2013. Tree Fruit: Protecting Your Investment. American/Western Fruit Grower, September/October. 4. R. Snyder and J. Melu-Abreu. 2005. Frost ...
Biodesign: The Process of Innovating Medical Technologies
By Stefanos Zenios, Josh Makower, Paul Yock
At that time, these were in the low $10s of millions. ... be a good partner going forward, even though it takes longer to get the deal done," offered Chess.
Advanced Signal Processing: A Concise Guide
By Amir-Homayoon Najmi, Todd Moon
[ 59 ] S. Kotz , T. J. Kozubowski , and K. Podgorski , The Laplace ... valued signal processing : The proper way to deal with impropriety , ” IEEE Trans .
Resources for Technical Communication
By Pearson Education, Pearson Education Staff, David P Pearson Education
Some documents are annotated; some are left without annotations to provide more flexibility for instructors. This booklet can be packaged at no additional cost with any Longman title in technical communication.
Chemistry: An Introduction to General, Organic, and Biological Chemistry; Chemistry Study Pack Version 2.0 CD-ROM; The Chemistry of Life CD-ROM;...
By Karen C. Timberlake
Chemistry: An Introduction to General, Organic, and Biological Chemistry; Chemistry Study Pack Version 2.0 CD-ROM; The Chemistry of Life CD-ROM;...
Poultry Science: Fifth Edition
By Colin G. Scanes, Karen D. Christensen
The emission rates for ammonia (Casey et al., 2006): • Layers: 116 g NH3 per AU (AU or animal unit or 500 kg). • Broilers: 135 g NH3 per AU (AU or animal unit or 500 kg). Emission rates in different reports vary from less than either 10 ...
Solid State Materials Chemistry
By Patrick M. Woodward, Pavel Karen, John S. O. Evans
[45] B.F. Hoskins, R. Robson, “Design and construction of a new class of scaffolding-like materials comprising infinite polymeric frameworks of 3D-linked molecular rods. A reappraisal of the zinc cyanide and cadmium cyanide structures ...
Abbreviations Dictionary
By Dean A. Stahl, Karen Landen
... Tallest Mountain Mount Robson—12,972 feet or 3,954 meters—in the Canadian Rockies Canada's Westernmost City Dawson, Yukon Canada's Westernmost Point in Yukon Territory just east of Alaska's Demarcation Point Canary Islands' Largest ...
Agriculture: A Very Short Introduction
By Paul Brassley, Richard Soffe
ACCOUNTING Christopher Nobes ADVERTISING Winston Fletcher AFRICAN AMERICAN RELIGION Eddie S. Glaude Jr AFRICAN HISTORY ... Hugh Bowden ALGEBRA Peter M. Higgins AMERICAN HISTORY Paul S. Boyer AMERICAN IMMIGRATION David A. Gerber AMERICAN ...