Relationship Marketing
- ISBN-10
- 0965711498
- ISBN-13
- 9780965711494
- Series
- Relationship Marketing
- Category
- Customer relations
- Pages
- 142
- Language
- English
- Published
- 2008-01-01
- Author
- Robert W. Palmatier
Description
Offers useful perspectives to academic researchers interested in better understanding the conceptual underpinnings of relationships and to managers seeking to build effective relationships with customers.
Get the book
Other editions
-
- 1991-01-01
- 204 pages
- Paperback
- -
-
- 2014-08-14
- 480 pages
- Ebook
- PHI Learning Pvt. Ltd.
-
- 2013-06-29
- 462 pages
- Ebook
- Springer Science & Business Media
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