On Target: The Book on Marketing Plans : how to Develop and Implement a Successful Marketing Plan

On Target: The Book on Marketing Plans : how to Develop and Implement a Successful Marketing Plan
ISBN-10
0966489136
ISBN-13
9780966489132
Series
On Target
Category
Business & Economics
Pages
356
Language
English
Published
2001
Publisher
Palo Alto Software, Inc.
Authors
Doug Wilson, Timothy Berry

Description

Practical resources to write a marketing plan are difficult to find. "On Target: The Book on Marketing Plans" offers an excellent solution. "On Target" takes you through the process of writing an effective marketing plan from the initial concept to full implementation.

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