CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.
Marketing to American Latinos: A Guide to the In-Culture Approach
In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos.
This book provides an understanding of the Latino consumer that goes beyond simplistic recipes.
The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target.
6 For an interesting presentation on the subject see “Using Consumer Insight in Advertising: From Classic Advertising to Social Network,” by Bonini, Giulio, F. Joseph LePla, and Lynn M. Parker. Integrated Branding: Becoming Brand-Driven ...
Juan Faura, the author of PMP's bestselling The Whole Enchilada: Hispanic Marketing 101, presents a message that will be a wake-up call to all Hispanic-focused marketing and advertising agencies.
The new book provides information, case studies, charts, tables, graphs, market data and opinions based on the knowledge of nineteen U.S. Hispanic market experts. Proceeds will benefit the Hispanic Marketing...
This is a business book created by a marketer for other marketers and business leaders looking to succeed in the U.S.
Multicultural Marketing in America 2007
"Latinos, Inc." could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society.