In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters, Third Edition

ISBN-10: 0967200881
ISBN-13: 9780967200880
Series: In Search of Stupidity
Language: English
Published: 2022-08
Author: Merrill R.

Description

"Selling Steve Jobs' Liver: A Story of Startups, Innovation, and Connectivity in the Clouds" follows the adventures of two serial-failure entrepreneurs who obtain the late technology titan's original liver and embark on an exciting entrepreneurial journey to build a new company and technology that will disrupt the market's current model of interacting and communicating with those in the post life.In 2003, Apple co-founder and CEO Steve Jobs was diagnosed with a rare form of pancreatic cancer. By 2009, the cancer had spread to his liver. Near death, Jobs flew to Tennessee, where he underwent an organ transplant. The fate of the discarded liver remains a mystery, one that is revealed in "Selling Steve Jobs' Liver: A Story of Startups, Innovation, and Connectivity in the Clouds.""Selling Steve Jobs' Liver" takes place today and begins when two serial-failure entrepreneurs, Nate Pennington and Ignacio Loehman, are contacted by a mysterious man who sells them the technology titan's lost liver. The opportunity inspires them to ideate, innovate, and finally create a new company, Reliqueree, whose mission is to reposition death and dying in the market's mind by replacing current 20th century mortuary processes and concepts with fresh thinking and new technology, enabling the living to enjoy the benefits of enhanced remembrance, connectivity and interactivity with those in a post-life state.Determined to change the world, Nate and Ignacio create the uLivv, the first device designed to leverage the IoDT (Internet of Departed Things). As part of their launch strategy, Nate and Ignacio repurpose Steve Jobs' genome and liver to create a compelling value and promotional proposition for their new family of products and services."Selling Steve Jobs' Liver" takes the reader on an exciting entrepreneurial journey as our heroes draw on the legacy and lessons of Steve Jobs for inspiration and guidance as they strive to build their new company.