Close to the Sun: How Airbus Challenged America's Domination of the Skies

Close to the Sun: How Airbus Challenged America's Domination of the Skies
ISBN-10
0972456244
ISBN-13
9780972456241
Category
Business & Economics
Pages
243
Language
English
Published
2004
Publisher
Agate Pub Incorporated
Author
Stephen Aris

Description

Close to the Sun is an in-depth, fast-paced, and highly readable history of Airbus, the pan-European consortium that has edged past Boeing to become the world leader in aerospace. In doing so, Airbus has achieved preeminence in a field that s been dominated by U.S. companies since the first flight of the Wright brothers. Airbus s history, and especially the story of its competition with its American rivals, is a vivid illumination of how giant conglomerates compete around the world, in an arena distinguished by high international politics and billion-dollar gambles in cutting-edge technology. It s one of the most important stories today that illustrates how globalization is changing the international business landscape."

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