Be Unique Or Be Ignored: The Ceo's Guide to Branding
- ISBN-10
- 0974501735
- ISBN-13
- 9780974501734
- Category
- Business & Economics
- Pages
- 166
- Language
- English
- Published
- 2013-11
- Author
- Marc H. Rudov
Description
Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
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