The Art of Business: In the Footsteps of Giants

The Art of Business: In the Footsteps of Giants
ISBN-10
0975427717
ISBN-13
9780975427712
Series
The Art of Business
Category
Chief executive officers
Language
English
Published
2004
Publisher
Zero Time Publishing
Authors
Raymond Tzuu-Yau Yeh, Stephanie H. Yeh

Description

The modern day business "artists" featured in The Art of Business show us that Sun Tzu's five celebrated strategic arts -- possibility, timing, leverage, mastery, and leadership -- which are detailed in his famous book The Art of War, form the foundation for excellence. These masters demonstrate that the five arts form a high level strategic framework that can benefit any organization. Their stories illustrate that all strategies are some combination of these five basic arts, just as the eight basic musical notes (in diatonic scale) can produce an endless number of melodies, and the three primary colors can manifest an infinite number of hues. The stories in this book demonstrate the results of wisely applying these five arts -- an organization with soul. Such an organization operates under the auspices of a higher purpose, or Tao, which transforms it from a collection of working people to a community on a mission to make a difference in the world. Guided by this mission, the organization applies the arts of timing, leverage and mastery to walk in step with its destiny; using everything in its environment to achieve its mission and becoming the undisputed master and pioneer of its domain. All of these arts are coordinated by perhaps the highest and most difficult art of all, the art of leadership. It is the magnificent leadership of these "giants" that is most envied, copied and avidly followed by others. The Art of Business offers you the opportunity to walk with these giants, to learn their secrets and delve into their minds. The Art of Business is a journey in the footsteps of these giants -- an opportunity to experience these five arts as they do. Book jacket.

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