Mastering the Case Analysis: The MBA Guide to Management, Marketing, and Strategic Consulting Case Interviews
- ISBN-10
- 0976306174
- ISBN-13
- 9780976306177
- Category
- Business consultants
- Language
- English
- Published
- 2006
- Author
- Alexander Chernev
Description
Written by one of the top professors at Northwestern's Kellogg School of Management, Mastering the Case Analysis offers a systematic approach to analyzing business cases typically given in MBA job interviews. An overdue and much-needed aid to support students' preparation for case interviews, this book introduces an integrative framework for analyzing business problems and offers a detailed overview of the essential methods and concepts used in case analysis.
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