The Sky's the Limit: Marketing Luxury to the New Jet Set
- ISBN-10
- 0976657430
- ISBN-13
- 9780976657439
- Series
- The Sky's the Limit
- Category
- Affluent consumers
- Pages
- 202
- Language
- English
- Published
- 2007
- Publisher
- Charter Financial Pub
- Author
- Russ Alan Prince
Description
The Sky's the Limit tells the real story about what goes on behind the gilded doors of today's ultra-affluent. Based on up-close and personal interviews with more than 600 private jet owners - each with an average net worth of $89 million - The Sky's the Limit includes never-before-published insights on who the wealthy are, how they made their fortunes, and how they spend their discretionary money. Prince and Grove draw on their global research and their extensive experience working with wealthy families to provide direction on understanding, identifying, accessing, and positioning products and services for the super-rich. The Sky's the Limit: Marketing Luxury to the New Jet Set is a must-have resource for anyone who does business with wealthy clients.
Get the book
Other editions
-
- 2017-10-16
- 224 pages
- Ebook
- Editora Gente Liv e Edit Ltd
-
- 2017-05-08
- 158 pages
- Paperback
- Taylor & Francis
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