Tactical Entrepreneur: The Entrepreneur's Game Plan
- ISBN-10
- 0977202518
- ISBN-13
- 9780977202515
- Category
- Business & Economics
- Pages
- 242
- Language
- English
- Published
- 2005
- Publisher
- Sortis Pub
- Author
- Brian J. Hazelgren
Description
Opening a new business can be an arduous and daunting task, particularly for the unprepared. Now, new business owners can avoid the minefields and pitfalls and, can, instead, follow a well-planned strategy and proven tactics for success.Tactical Entrepreneur is not only a business primer for beginners, but also is an effective tool for the more seasoned entrepreneur.The seventh book by veteran business author, Brian Hazelgren, Tactical Entrepreneur incorporates his more than 20 years of experience as a small business owner, business consultant and professor of entrepreneurship.Tactical Entrepreneur focuses on practical application, weaving in numerous examples of the positives and negatives of running a small business. From the important steps that must be taken at the beginning, to what to expect when the business is up and running, Hazelgren covers the bases of small business ownership. Using real life scenarios of fellow small business owners, he explains how to turn obstacles into opportunities and how to overcome difficulties to ultimately achieve success.Tactical Entrepreneur offers sound advice for making a startup business competitive and profitable, including how to develop a “unique selling advantage” and what business owners can do to convince customers that their company's products or services surpass any others. “Tactical Entrepreneur will prepare businessmen and women for both the positives and unexpected negatives of owning a business, all while encouraging readers to turn any struggles into successes,” says Hazelgren. Other business experts agree, saying Tactical Entrepreneur is a “must read” for anyone starting a business.
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