Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace
- ISBN-10
- 0979133602
- ISBN-13
- 9780979133602
- Series
- Consumer Behavior
- Category
- Business & Economics
- Pages
- 709
- Language
- English
- Published
- 2008
- Publisher
- Ingram
- Authors
- Morris B. Holbrook, Banwari Mittal
Description
A comprehensive body of Consumer Behavior Knowledge of interest to Professors and their students in marketing as a textbook; A reference book for university, business, and public libraries. Of interest to Marketing & Consumer Research professional. Extremely engaging in prose style.
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