Consumer Behaviour: Human Pursuit of Happiness in the World of Goods
Book by Professor Jlil Avery of Harvard
Consumer Behavior: Human Pursuit of Happiness in the World of Goods
"Couldn't put the book down..." writes one marketing professor at University of Kentucky's Business School.
This is not a typical self-help book. By design, the book avoids any prescriptions, theory, survey findings, summary of received wisdom, or an action-step guide.
This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics ...
Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.
A version of " Men act , women react , " women's position in the agenda of sexuality and " difference " as defined by the psychoanalytic gurus Sigmund Freud and Jacques Lacan is not that of agents , doers , but of the Other , fetishized ...
The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning draws on Professor Galloway's mix of anecdotes and no-BS insight to share hard-won wisdom about life's challenges, along with poignant personal stories.
"In this book ... you will discover a powerful new way of understanding your language, your relationships, your results and - most importantly - yourself."--Back cover.