Why do we understand media the way we do? In their simplest forms, media are means of communication and instruments of human creativity. But on another level, media are powerful technologies that govern how we think and act in the world, and they can even take on a sinister character, with media conglomerates working in opposition to freedom of information. Dominic Boyer grapples with these complexities in Understanding Media, where he questions what our different ways of engaging media actually tell us about media, how we relate to information, and about ourselves.
Understanding Media explores, in a serious yet entertaining way, our common habits of thinking about the presence and significance of media in our lives. Offering analysis of the philosophical and social foundations of contemporary media theory as well as everyday strategies of knowing media, it addresses the advantages and limitations of different ways of understanding media. Finally, Boyer reflects on how we can know media better than we do.
The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
"Understanding Media and Culture: An Introduction to Mass Communication is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution....
Consequently, this volume is accessible to a broad public, though it is primarily intended for students and teachers of media studies.
Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. ...
Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
Ferguson, C. J., Coulson, M., & Barnett, J. (2011). A meta-analysis of pathological gaming prevalence and comorbidity with mental health, academic and social problems. Journal of Psychiatric Research, 45(12), 1573–1576.
This book examines the real fake news: the constant flow of purposefully crafted, sensational, emotionally charged, misleading or totally fabricated information that mimics the form of mainstream news.
Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.
... 78–9, 104,209, 258, 262, 269, 270, 271, 280 programming 18, 31, 131, 133, 136, 177, 178, 185, 194, 195 Prometheus 42, 43,44, 62, 85,223 propaganda 129, 228, 280 Propp, Vladimir 61, 84, 105 Proust, Marcel 83 publicity 228, 302 Index.
Marketing and branding experts Mark and Pearson (2001) declared, Ar etypal psy ology helps us understand the intrinsic meaning of product categories and consequently helps marketers create enduring brand identities that establish ...