Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In this book, Denise Shiffman lays out a blueprint for how you can create persuasive value so that your products stand out, build trust by reshaping audience interactions, expand social currency and extend your sphere of influence, and deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers.--[book cover].
Bruce David Keillor William J. Hauser, Dale M. Lewison ... (Essex, England: Pearson Education Limited, 2005), 181-203. 1 1. Richard L. Sandhusen, Marketing (Hauppauge, NY: Barron's Educational Series, 2000), 167-70. 12. Ibid. 13. Ibid.
" - Dan Gilbert, Chairman and Founder, Quicken Loans and Majority Owner, Cleveland Cavaliers "Josh has given you reason to fear the programmed nature of obsolescence but more importantly his deep consumer knowledge will give you hope This ...
"With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Interactive Marketing teaches readers how to use integrated offer-driven advertising and sales promotion to cost effectively reach markets.