The Art of Naming: Neonym Creative Guide to Selecting Names and Trademarks
- ISBN-10
- 0982042000
- ISBN-13
- 9780982042007
- Series
- The Art of Naming
- Category
- Business & Economics
- Pages
- 320
- Language
- English
- Published
- 2008-12-01
- Author
- Peter H. Karlen
Description
This comprehensive guide unravels the mysteries behind some of the world's most famous commercial names and marks, and offers a wide range of methods for developing an inspired commercial name or trademark.
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