Reboot: Competing With Technology Strategy

Reboot: Competing With Technology Strategy
ISBN-10
0982562209
ISBN-13
9780982562208
Pages
124
Language
English
Published
2011-06-30
Authors
Jim Smelley, Lisa Jasper, Thought Ensemble Staff

Description

Reboot is a how-to book for anyone who wants to build a technology strategy in a business world driven by innovation. The book starts by making the case that technology is a (if not the) central driver of business strategy today for most organizations. More than any other trend today, technology continues to remake businesses and industries as new ideas and innovations spawn competitors and entire industries. Reboot goes on to argue that most organizations get this technology strategy stuff horribly wrong...that they are using an antiquated model for thinking about technology (IT vs. Business) and that this out of date model is in part responsible for many of technologies casualties. Finally Reboot presents a solution. There is a better way to think strategically about technology and a better way to deliver on it.

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