Coherence: How Telling the Truth Will Advance Your Cause (and Save the World)

Coherence: How Telling the Truth Will Advance Your Cause (and Save the World)
ISBN-10
0982694903
ISBN-13
9780982694909
Series
Coherence
Category
Branding (Marketing)
Pages
144
Language
English
Published
2010-08-06
Author
Richard H. Bailey

Description

Coherence: How Telling the Truth Will Advance Your Cause (and Save the World) offers higher ed professionals both a broad framework and specific strategies for successfully engaging constituents. Arguing that branding is no longer sufficient to meet the changed needs and expectations of today's audiences, Coherence suggests a new approach for consumer relationship-building.

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