Hispanic Marketing in the Heartland: A Hands-on Guide

ISBN-10: 098273381X
ISBN-13: 9780982733813
Category: Consumer behavior
Pages: 208
Language: English
Published: 2011-09-15
Author: Laura Sonderup

Description

Laura Sonderup's book focuses on the topic of marketing to Hispanics, but with an emphasis on helping marketers who do not operate with mega-budgets in the nation's largest media markets. This book recognizes the uniqueness of the Hispanic population in the United States indeed, one of only a handful of recognizable subcultures left in America. She advises marketers to understand the urgency of building momentum in marketing to a niche that is in the early stages of explosive, even exponential growth.

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