Content Strategy 101: Transform Technical Content Into a Business Asset
- ISBN-10
- 0982811845
- ISBN-13
- 9780982811849
- Category
- Business & Economics
- Pages
- 182
- Language
- English
- Published
- 2012-09-01
- Authors
- Alan S. Pringle, Sarah S. O'Keefe
Description
Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization—it damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an invaluable resource for transforming your technical content into a business asset.
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