Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story
- ISBN-10
- 0984260803
- ISBN-13
- 9780984260805
- Series
- Believe Me
- Category
- Corporate culture
- Pages
- 88
- Language
- English
- Published
- 2009-10-13
- Author
- Michael Margolis
Description
f you're an innovator or change-maker, this book sheds new light on how to shift perceptions and get others to believe in what you're doing. BELIEVE ME introduces you to 15 storytelling axioms that will change how you think about your work. Axioms like: People don't really buy your product, solution, or idea, they buy the stories that are attached to it. Each axiom is supported by examples and inspired quotes from recognized luminaries, including Barack Obama, Gloria Steinem, Seth Godin, Tom Peters, and Joseph Campbell.
Get the book
Other editions
Similar books
-
其实很简单/: 生存的黄鼠狼智慧
By 亚当斯本书内容包括:逃避工作的黄鼠狼之道;在工作中自娱自乐;工作随心所欲;滥宇充数的黄鼠狼;像黄鼠狼一样鼓舞士气;管理者黄鼠狼等。
-
Organizational Behaviour
By David A. Buchanan, Andrzej A. HuczynskiOrganizational Dynamics, 45(1):64–70, © 2016, Elsevier; 113 Pearson Education Inc.: Robbins, Stephen P., Judge Timothy A., Organizational Behaviours, 15th, © 2013. Printed and electonically reproduced by permission of Pearson Education, ...
-
Organisational Behaviour
By Stephen P. Robbins, Bruce Millett, Maree Boyle"Organisational Behaviour brings the subject to life with the very latest research and the finest business examples and practices from around the globe.
-
The Culture Cycle: How to Shape the Unseen Force that Transforms Performance
By James L. HeskettLtd. Pearson Education Asia, Ltd. Pearson Education Canada, Ltd. Pearson Educación de Mexico, S.A. de C.V. Pearson Education—Japan Pearson Education Malaysia, Pte. Ltd. Library of Congress Cataloging-in-Publication Data: Heskett, ...
-
Executive Coaching: The Essential Guide for Mental Health Professionals
By Len Sperry... care manager : The essential skills of leadership . Baltimore : Health Professions Press . Stephenson , P. ( 2000 ) . Executive coaching : Lead , develop , retain motivated talented people . French's Forest , NSW : Pearson Education ...
-
Valuing Cultures Through Critical Incidents: Analyses of Cross-cultural Encounters and Their Implications for International Business Behaviors
By Andre A. Pekerti, Sarah Woodland, Steven DiackThis article explores six different cultures through a number of critical incidents involving cross-cultural communication encounters.
-
Culture in Rhetoric
By Karen Wolf, Richard WilkinsThis book draws on case studies exploring argumentation through speaking and silence over the use of Native American land; asynchronous communication active in the cultural frames of a CBS 60 Minutes episode; identity and communication at a ...
-
The Incorporation of America: Culture and Society in the Gilded Age
By Eric Foner, Alan Trachtenberg“In a very real sense,” Richard Hofstadter has observed, “the Turner thesis and the historical profession grew up together.” In its account of “progress" from simplicity to complexity, from “frontier” to “society," the thesis thus ...
-
The Fourth Factor: Managing Corporate Culture
By Linda FordManaging the fourth factor is crucial to any leader's success and this book will show you how to do that.
-
Clima organizacional en Colombia: El IMCOC, un método de análisis para su intervención
By Carlos Eduardo Méndez ÁlvarezClima organizacional en Colombia: El IMCOC, un método de análisis para su intervención