The importance of Sport Tourism as a developing science and Sport Events specifically is on the increase. This is especially true when experts say that sport tourism is big business. South Africa, like most other countries, hosts thousands of sport events each year. Therefore, destinations compete fiercely not only to host these events but also to offer quality events. All this is happening despite the fact that there is a lack of properly trained sport and event managers. Therefore, the purpose of this book is toe equip the reader with specific knowledge and skills about the sport and events tourism phenomenon. The book deals with a wide variety of topics, stretching from the history of sport tourism to new and globally important issues such as the greening of sport events. The book is a useful tool for both students and practitioners alike, since it also provides guidelines and case studies.
企業活動專案管理: 在會展產業的運用
本书介绍了节事产业中的整合营销传播的方式,节事营销传播工具的介绍和评估,分析作为企业传播工具的节事的执行。
Become an event planning pro & create a successful event series
-This education textbook specializes on how to become a successful corporate event planner.
This book is also an empowering guide to leadership, communication, partnership and visionary thinking.
Now in a fully revised and updated new edition, this is still the only textbook to introduce the fundamentals of sport facility and event management alongside each other and in a global context.
FCS Marketing Communication: Level 2 – Laricia Smit et al (2006) Handbook of Public Relations – 8th Edition – Skinner, von Essen, Mersham&Motau How to organize effective conferences and meetings – David Seekings (1999).
... quality management? 3. What advice would you give an event organizing subcommittee to develop quality policies for a recurring major event? ... Oakland, J. and Morris, P. (1998) Pocket Guide to TQM: a Pictorial Guide for Managers.
Event Studies is the only book devoted to developing knowledge and theory about planned events.
With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and event tourism, this text will enable students to manage each aspect of the planning cycle.