Strategic Marketing
- ISBN-10
- 099054270X
- ISBN-13
- 9780990542704
- Series
- Strategic Marketing
- Pages
- 412
- Language
- English
- Published
- 2014-06-30
- Authors
- Prof Todd a Mooradian Phd, Prof Kurt Matzler Phd, Prof Lawrence J Ring Phd
Description
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
