Strategic Marketing Management: 3rd Ed
- ISBN-10
- 0996095454
- ISBN-13
- 9780996095457
- Series
- Strategic Marketing Management
- Language
- English
- Published
- 2015-02-01
- Author
- Syed H. Akhter
Description
Expanded for mainstream marketing management course. New design and layout! Originally signed and developed by Cengage, Akhter 's 3e takes an integrated approach to strategic marketing management, and provides a comprehensive view of strategy, strategy development, and strategy execution.
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