This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy.
Internet Marketing Essentials is a digital marketing textbook that will keep you up with the fast-paced online marketing industry.
★★ Buy the Paperback version of this book and get the eBook version included for FREE ★★ Are you interested in learning about one of the most attractive careers that are currently available to anyone?
Huang, Y.C., Backman, K.F., Backman, S.J. and Chang, L.L. (2016) Exploring the implications of virtual reality technology in tourism marketing: An integrated research framework. International Journal of Tourism Research, 18(2), 116-128.
Do you feel overwhelmed by the endless array of platforms and tools at your disposal? Digital Marketing Essentials is the ultimate guide for demystifying the world of online marketing and achieving success in the digital age.
Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as ...
Essex: Pearson Education. Krafft, M., Arden, C.M. & Verhoef, P.C. (2017). Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions? Journal of Interactive Marketing, 39, pp. 39–54. Kremer, K. (2012).
After reading this book, you will be able to understand: What is digital marketing?
A digital textbook on the subject of Mobile Marketing. Written and updated by Michael Becker, Paul Berney, Michael Hanley and Mary Beth McCabe. Brought to you by Stukent Inc.
Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today's Digital Landscape, 6th Edition