Mastering Product Experience in SaaS: How to Deliver Personalized Product Experiences with a Product-Led Strategy
- ISBN-10
- 0999474901
- ISBN-13
- 9780999474907
- Language
- English
- Published
- 2017-11-15
- Authors
- Nick Bonfiglio, Mickey Alon, Myk Pono
Description
Your success as a Software-as-a-Service (SaaS) company is completely dependent on acquiring and keeping users in your product. But if you¿re using traditional marketing tactics, you¿re likely struggling to scale your business quickly. That¿s because conventional marketing techniques focus on engaging prospects and users outside of the product.
