Beyond the Green Team: Aligning Internal and External Communication to Advance Corporate Sustainability
- ISBN-10
- 0999595679
- ISBN-13
- 9780999595671
- Language
- English
- Published
- 2022-11
- Author
- Julia L. F. Goldstein
Description
Does your workplace reflect your values?What you say and do within and beyond your walls affects your ability to attract employees, customers, and investors. In Beyond the Green Team, award-winning author Julia L F Goldstein, PhD shows that the way you communicate sustainability--first within your company and then with customers, investors, and other stakeholders--is the essential foundation of any successful green initiative. Read Beyond the Green Team to learn:?The importance of mission, vision, and values as they relate to sustainability?Strategies for building a successful "green team"?Ways to encourage internal communication and collaboration?The problems with "greenwashing" and how to avoid mistakes?Approaches for effective external communication and marketingGuided by meticulous research, interviews with top executives and sustainability leaders, and examples of successful initiatives by a variety of companies and industries, Beyond the Green Team lays out the core concepts that will help your organization thrive and the practical steps needed to get there.
