Research: This is it!

Research: This is it!
ISBN-10
1000035662
ISBN-13
9781000035667
Series
Research
Category
Business & Economics
Pages
160
Language
English
Published
2019-11-11
Publisher
Routledge
Author
Ben Baarda

Description

Research: This is it! is a unique textbook that offers an integrated discussion of quantitative and qualitative research. The theory is easily accessible, with appealing examples taken from all kinds of studies. This textbook light-heartedly describes the essence of quantitative and qualitative research in four steps in a such a way that students will want to do the research presented in the book. Step 1: Formulating the problem Step 2: The research design Step 3: Collecting data Step 4: Processing, analysing and reporting research data With these steps, you have a valuable checklist at your disposal for designing and conducting your own research and for evaluating research proposals and reports. Excel is used for quantitative data analysis, in addition the book has an appendix explaining how to use SPSS.

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