Sales Management

Sales Management
ISBN-10
1000036065
ISBN-13
9781000036060
Series
Sales Management
Category
Business & Economics
Pages
519
Language
English
Published
2019-11-27
Publisher
Routledge
Authors
Gerbrand Rustenburg, Arnold Steenbeek

Description

This international textbook focuses on the strategic and operational aspects of sales management. With new material on coaching and motivating sales teams, sales skills and leadership are developed in this unique product. Sales Management teaches students how to gradually draw up a comprehensive sales plan: a process of analysing, learning, asking, brainstorming, writing, removing and reformulating. This comprehensive text provides core reading for students of sales and sales management globally.

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