This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.
What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how ...
Instagram video is a great brand channel to engage consumers if your Facebook following is already actively engaged. Nine out of ten Instagram video shares occurred on Facebook. According to a recent study from Unruly Media, ...
Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist.
These are the views that shape buying decisions. These are the views you must shape and use.
Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands.
It won't happen overnight but with work, patience and following this guide you will be on your way to becoming an influencer and profiting from it. We start by looking at how to become a micro-influencer, giving you some tips and the ...
This Book features - Avoid common roadblocks to connect with influential people Develop their brand's social media voice to become an influencer in its own right.
This guide is here to inspire you and show you that the possibilities are endless! Be creative, stand out from the crowd, and find the inspiration for an influencer marketing campaign that fits YOU.
The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business.
In this book, digital marketing experts share their definitions, best practices and case examples to help you determine whether this form of marketing would work for you and, if so, how to make it happen!