Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.
Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 95%, Swinburne University of Technology, Melbourne (MBA Programm), course: Strategic Marketing, language: English, abstract: ...
Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.
Marketing Channel Strategy: A Selected and Annotated Bibliography
This Field Guide introduces you to the channels landscape, helps you understand your building block options, and unpacks the physics of adding and subtracting channel components, to give you the tools you need to keep your go-to-market ...
"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.
Strategic Marketing Channel Management
The ideas in this book apply to any channel for any product or service in any market. The generality of the book is shown in its many examples taken from all over the world.
Cases in Marketing Channel Strategy
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world.